Random thoughts on journalism's future
The future of journalism: Reimagining content, behavior, and audience engagement in a changing media landscape.
The future of journalism: Reimagining content, behavior, and audience engagement in a changing media landscape.
The future of journalism lies in embracing change and finding sustainable models amidst the disruptive impact of technology giants.
The Shift from Content to Audience: How the Digital Era Transformed Media Economics
AMP vs. Instant Articles: Google and Facebook Battle for Digital Dominance, Redefining the Content Landscape
Why marketing struggles to adapt to the power of interactive and engaging content in the digital era.
Facebook's Decreasing Organic Reach: From "It's free and it always will be" to Paid Advertising Dominance
Scale becomes the crucial factor for journalism success as content production needs to meet exponentially increasing demands.
The Shift in Media Industry: Audience and Distribution Take Center Stage, Content Remains Crucial
NYT paywall: Successful model for digital subscriptions, but challenges for Brazilian media groups in replicating it. Conversion requires valuable content, initial loss, porous restrictions, and uncompromising quality.
Migration of audience requires newsroom reformulation: adapting content to different platforms and formats to meet reader preferences and optimize consumption flows.
Studios face a dilemma: provide cheaper content or face decline in the digital age.
Hulu attracts digital giants with its potential to revolutionize content distribution and challenge traditional TV models.
The shift towards crowdsource content production and the transformation of advertising and news consumption.