More video is good for ads, but bad for the audience
More video and mobile in digital lead to market distortion and lack of innovation; focus and specialization are crucial for truly relevant products.
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How to make for revenue to follow the audience
Follow the Audience: Adapting Revenue Models for Changing Media Landscape
Technology giants, the mobile obstacle and the possible alternatives
Technology giants struggle to adapt to the mobile platform, while the solution may lie in forming alliances rather than competing, as the speed of change threatens their dominance.
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Technology giants struggle with mobile platforms and face the need to adapt or risk falling behind, while alliances may be the key to success.