Why marketing has not yet understood the power of content
Why marketing struggles to adapt to the power of interactive and engaging content in the digital era.
- trust (1)
- technology (13)
- media (18)
- disruption (1)
- news (7)
- Artificial intelligence (3)
- AI (5)
- journalism (40)
- regulation (1)
- truth (3)
- doubt (1)
- reality (3)
- simulation (2)
- capitalism (1)
- consumer-facing technology (1)
- monopoly (1)
- competition (1)
- post-truth (1)
- audience fragmentation (1)
- disinformation (12)
- market (1)
- incentives (1)
- financial markets (1)
- information manipulation (1)
- awareness (1)
- tech industry (1)
- layoffs (1)
- market failure (1)
- disinformation-tackling industry (1)
- surveillance (2)
- business model (7)
- audience (2)
- freedom of speech (4)
- government surveillance (1)
- online censorship (1)
- UK (1)
- public debate (1)
- noise (1)
- societal malaise (1)
- political polarization (1)
- NYT (2)
- context (1)
- social cohesion (1)
- inequality (2)
- media credibility (1)
- fox news (1)
- diversity (1)
- risks (1)
- copyright (3)
- legal battles (1)
- YouTube (2)
- DMCA (1)
- video (4)
- social media (14)
- monitoring (1)
- trends (1)
- transparency (2)
- tech companies (1)
- microblogging (1)
- user privacy (1)
- bluesky (1)
- heavy users (2)
- hyperreality (1)
- postmodern (1)
- blockchain (1)
- information integrity (1)
- markets (1)
- about (1)
- polarisation (1)
- economic decline (1)
- networks (1)
- Fake news (2)
- percolation (1)
- theory (1)
- immigration (1)
- reverberation box (1)
- twitter (6)
- russian (1)
- Internet (5)
- Splinternet (1)
- Meta (3)
- Google (10)
- capitalism (2)
- technology (11)
- WWI (1)
- populism (1)
- privacy (7)
- social media platforms (1)
- users (3)
- data (2)
- privacy protection (2)
- ChatGPT (1)
- Facebook (8)
- Twitter (3)
- China (1)
- Europe (1)
- AI regulation (1)
- Elon Musk (1)
- digital platforms (1)
- social media (5)
- regulation (3)
- OpenAI (1)
- Google (7)
- Meta (1)
- ChatGPT (1)
- society (8)
- reality (2)
- debate (2)
- misinformation (1)
- content (13)
- media (32)
- information (10)
- audience (15)
- journalism (23)
- subscriptions (1)
- tech giants (3)
- user data (1)
- data breaches (1)
- GDPR (1)
- liberal elites (1)
- Splinternet (1)
- conservatives (1)
- debate (2)
- democracy (4)
- solutions (1)
- Western (1)
- societies (1)
- tennis (1)
- amazon (1)
- US Open (1)
- reputation (1)
- trade (1)
- sustainable (1)
- tech (1)
- Facebook (10)
- addiction (2)
- oversharing (1)
- surveillance (1)
- mídia (8)
- poder (1)
- fake news (1)
- Trump (2)
- bolsonaro (1)
- populism (1)
- SEO richest words: news (1)
- bleeding (1)
- advertising (12)
- Trump (1)
- revenue (2)
- brand (1)
- digital (22)
- publications (2)
- election (1)
- United States (1)
- local (3)
- news deserts (1)
- crise (3)
- Digital (14)
- Darth Vader (1)
- tech hopefuls (1)
- evil cluster (1)
- tech companies (1)
- superstar economy (1)
- education (3)
- Islamic State (1)
- marco feliciano (1)
- web (4)
- publishers (1)
- traffic (2)
- algorithm (1)
- engagement (1)
- advertisement (2)
- impact (1)
- TV (1)
- mídia (3)
- digitalização (1)
- anunciantes (1)
- customer (1)
- revenue (3)
- attention (1)
- ad blockers (1)
- digital (3)
- consumption (1)
- growth (5)
- value (1)
- freedom of speech (2)
- privacy (3)
- abuse of power (1)
- brasil (6)
- jornalismo (6)
- inovação (2)
- data (3)
- dystopias (1)
- digital journalism (1)
- newspapers (7)
- traditional media (4)
- news production (1)
- new media (1)
- piracy (4)
- copyright (2)
- entertainment (1)
- streaming services (1)
- users (2)
- personal content (1)
- context collapse (1)
- dominance. (1)
- guardian (1)
- infographic (1)
- panama papers (1)
- Buzzfeed (1)
- pageviews (1)
- microblog (1)
- Twitter (3)
- service (1)
- growth (2)
- Content (2)
- Web (1)
- net neutrality (2)
- Web (1)
- liberdade (1)
- ameaças (1)
- Brasil (1)
- Internet (5)
- relevance (1)
- Innovation (1)
- newsrooms (5)
- participation (1)
- benefit (1)
- content (2)
- liquid (1)
- platform (2)
- students (1)
- online media (1)
- journalists (4)
- Dinosaurs (1)
- dominance (1)
- Media (2)
- market (8)
- messaging (1)
- communication (6)
- Artificial Intelligence (1)
- Traditional Education (1)
- Research (1)
- Communication (2)
- University (1)
- decision (1)
- relevance (1)
- freedom (2)
- content modeling (1)
- audiences (1)
- information curators (1)
- marketing (1)
- power (3)
- future (3)
- newspapers (3)
- connectivity (2)
- information (2)
- profit (1)
- products (1)
- censorship (2)
- document (1)
- Hollywood (4)
- marketing (2)
- industry (5)
- films (2)
- telecommunications (1)
- monopoly (1)
- The 5 most mentioned keywords in the text are: media landscape (1)
- independence (1)
- social change (1)
- digital medium (1)
- traditional media. (1)
- validation (1)
- slowing (1)
- user (1)
- base (1)
- reach (1)
- organic (1)
- YouTube (1)
- video (2)
- Brazil (1)
- web (1)
- neutrality (1)
- companies (5)
- neutralidade da web (1)
- legislação (1)
- scale (1)
- production (1)
- richness (1)
- networks (1)
- copyright law (1)
- intellectual property rights (1)
- newsmaking (1)
- news (4)
- environment (1)
- future (2)
- rupture (1)
- academy (2)
- realidade (1)
- fatos (1)
- authoritarianism (2)
- riches (1)
- education (1)
- embraced (1)
- chaos (1)
- beginning (1)
- TPB (1)
- digital era (1)
- mobile (4)
- trend (1)
- innovation (2)
- publishing (1)
- academia (1)
- digital journalism (2)
- new digital formats (1)
- traditional journalism (3)
- credibility (4)
- El Pais (2)
- error (1)
- Chávez (1)
- tv (1)
- cobertura (1)
- coverage (4)
- protestos (1)
- são paulo (1)
- government surveillance (1)
- transparency (3)
- Boston (1)
- tragedy (1)
- senseless (1)
- riqueza (2)
- modelo de negócios (1)
- jornalismo (1)
- inovação (2)
- tecnologias (1)
- Content quality (1)
- distribution (3)
- publication success (1)
- quality content (1)
- Netflix (2)
- pricing (1)
- piracy (3)
- TV (1)
- projetos (1)
- pesquisa (1)
- informação (1)
- Pirate Party (1)
- SEO richest words: revenue (1)
- revenues (1)
- apartheid (1)
- mecenato (1)
- rádio (1)
- SEO (3)
- crowdsourcing (4)
- Wikipedia (1)
- Apple (1)
- Amazon (1)
- search (1)
- mobile (2)
- gadgets (1)
- MOOC (1)
- ensino (1)
- online (1)
- educação (1)
- sociedade (1)
- press (3)
- personalization (1)
- knowledge (1)
- social networks (2)
- accountability (1)
- print (2)
- titles (1)
- magazines (1)
- traffic (2)
- monetization (1)
- important (2)
- newspaper (1)
- Spain (1)
- crisis (1)
- generation (1)
- links (1)
- Crisis (1)
- Greece (1)
- blogs (2)
- yells (1)
- quality (3)
- sore loser (1)
- resource (1)
- digital era (2)
- Twitter curatorship tools (1)
- milestone (1)
- curation tools (1)
- Cooperative (1)
- alternative (1)
- news deserts (1)
- local news (1)
- passes (1)
- local journalism (1)
- boicote (1)
- competition (4)
- change (3)
- Audience (2)
- IPO (1)
- investment (1)
- business (2)
- risks (1)
- salários (1)
- produto (1)
- curation (1)
- crowdsourcing (2)
- jobs (1)
- journalists (2)
- research (1)
- busca (1)
- nicho (1)
- negócios (1)
- modelo (1)
- social network (1)
- Brasil (1)
- acesso (1)
- banda larga (1)
- Privacy Wars (2)
- Advertising Revenue (1)
- Do Not Track (1)
- credibility (1)
- accountability (2)
- Queen (1)
- IPO (1)
- sociedade (1)
- valores (1)
- revolution (1)
- report (1)
- traditional (3)
- bloggers (2)
- cnn (1)
- visibility (1)
- advertiser (1)
- cispa (1)
- congress (1)
- dictatorship (1)
- paywall (1)
- Tech (1)
- Society (3)
- platforms (1)
- public interest (1)
- digital media (1)
- open journalism (1)
- kony (1)
- changes (2)
- social media platforms (1)
- capital (1)
- Arab Spring (1)
- Occupy Wall Street (1)
- SOPA (2)
- censorship (1)
- Crowdturfing (1)
- entertainment (1)
- tabloids (1)
- scandal (1)
- online (1)
- print (1)
- TV. (1)
- patents (1)
- digital innovation (1)
- internet (1)
- virtual (1)
- governments (1)
- article (1)
- fact-checking (1)
- traditional (1)
- Revolution (1)
- Society (1)
- Journalism (1)
- London (1)
- riots (1)
- entertainment industry (1)
- Google+ (1)
- social (1)
- killing (1)
- Woodward (1)
- Bernstein (1)
- photographic agency (1)
- user-generated images (1)
- UGC (1)
- content industry (1)
- wikipedia (1)
- engagement (1)
- exposure (1)
- ocupar (1)
- Wall Street (1)
- movimento (1)
- london riots (1)
- coverage (1)
- death (1)
- transition (1)
- business (1)
- danger (1)
- journalist (2)
- professional (2)
- community (1)
- huffington post (2)
- challenge (1)
- evolution (1)
- revolutionizes (1)
- responsibility (1)
- law (1)
- Hulu (1)
- Fox (1)
- journalist (1)
- followers (1)
- publications (1)
- localization (1)
- criticism (1)
- cost (1)
- focus (1)
- Apple (1)
- Yahoo (1)
- scandals (1)
- tabloids (1)
- phone hacking (1)
- challenge (1)
- wikileaks (1)
- wired (1)
- Journalism (1)
- distance (1)
- communities (1)
- Daily Dot (1)
- MySpace (1)
- Microsoft (1)
- Skype (1)
- BBC (2)
- jornais (1)
- investem (1)
- zero (1)
- jornadas (1)
- SEO richest words: companies (1)
- bloggers (1)
- citizen journalism (1)
- profession (1)
- iPhone (1)
- wealthy (1)
- local (1)
- Brazil (1)
- today (1)
- Cisco (1)
- revolution (1)
- syntax (1)
- language (1)
- data journalism (1)
- Guardian (1)
- money (1)
- Wall Street (1)
- social interaction (1)