The value of users in the media market will increase as consumption growth reaches its limit, leading to a competition for their attention and a redefinition of their role as both product and seller.
Digital pioneers thrive while traditionalists struggle in the ever-evolving media landscape, embracing cultural change and innovative strategies to capitalize on the vast potential of digital platforms.
Traditional media fails due to poor content quality, outdated business models, and neglecting the core purpose of informing the public, leading to its inevitable downfall.
